Building a brand that can break through the noise

Zylux Acoustic Corporation has long been known for its exceptional quality and unwavering commitment to forging strong partnerships with the biggest names in the audio industry. Despite this, my team and I faced a challenge when we realized that the company was struggling to attract potential clients who opted for less expensive OEM/ODM partners, particularly the growing number of Chinese manufacturers.

To address this challenge, my team and I teamed up with Zylux to create a powerful refresh of the brand that would showcase its unique strengths and set it apart from its competitors. The result was a complete overhaul of the brand’s identity, featuring a sleek new logo, a stunning visual system, and a fully revamped website and presentation materials that highlighted the unparalleled quality and craftsmanship that Zylux has to offer.

Client

Zylux Acoustic Corporation

Service

Brand Positioning, Brand Messaging, Brand Identity, Art Direction, Photography, Web Design, Presentation Deck

My team and I successfully aligned Zylux’s messaging, positioning, and visuals to showcase the company’s strengths and create a brand identity that communicates its value proposition with clarity and power. We worked closely with Zylux to create a unique and effective brand that is poised to help the company connect with potential clients and partners on a deeper level, and solidify its position as a leader in the OEM/ODM industry.