The Challenge — Finding Clarity
WiiM was competing in a noisy category where every brand claimed better sound and smarter tech. But WiiM’s value wasn’t just in sound quality or connectivity; it was in what it made possible. Their products brought old and new audio gear together, letting people design their own listening setups at home. Still, most people saw them as another piece of tech. The brand needed a clearer story that captured the real purpose behind the products: making premium, personalized sound accessible to everyone.
The Strategy — Building Around Personal Sound
Through research and collaboration, we uncovered what truly made WiiM different. While other brands pushed consumers to buy into their closed ecosystems, WiiM opened the door for everyone, connecting vintage amps, modern smart speakers, and everything in between. We reframed their story around freedom and connection. WiiM wasn’t here to replace what people already loved; it was here to help them bring it all together.
The strategy was simple: position WiiM as the bridge between past and future, where innovation meets nostalgia and technology adapts to you.
Client
WiiM
Service
- Brand Positioning
- Brand Messaging
- Brand Identity
- Copywriting
- Art Direction
- Web Design
- Iconography
- App Design
- Packaging
- Social Content
The Execution — Bringing Clarity to Life
We built a visual and verbal identity that mirrors WiiM’s essence: modern, flexible, and human. The identity centers around motion and flow, inspired by the natural rhythm of sound and the idea of seamless connectivity. A clean, minimal design system with vibrant color gradients and dynamic movement brought that sense of energy to life. The voice stayed approachable, with no jargon or overcomplication, just clear and honest language that makes complex technology feel easy.
Across the website, packaging, app design, and content, every detail reinforces WiiM’s belief that great sound should connect people, not complicate their lives.
The Impact — Momentum That Resonates
The new brand gave WiiM clarity and confidence. It reintroduced them not as another audio brand, but as an open ecosystem for personal sound and smart living. By grounding the brand in accessibility, personalization, and community feedback, WiiM now stands for something bigger: a shared movement toward sound that feels human, flexible, and truly your own.
