My team and I collaborated with MO to create a brand identity that conveyed their comprehensive approach to measuring and managing health. MO is not just a smart scale, it’s a lifestyle choice that encourages users to take control of their health and well-being.
Beyond the Numbers
Client
More Technology
Service
Brand Positioning, Brand Messaging, Brand Identity, Art Direction, Photography, Web Design, Iconography, Data Visualization
We worked closely with the MO team to identify the target market and align the brand with their values, making MO the top choice for those who value holistic wellness. Our brand strategy highlighted the product’s features and benefits while inspiring users to focus on more than just the numbers.
At the heart of MO’s philosophy is the belief that wellness is a continual process of mindfulness and deliberate choices. We crafted a brand identity that motivates users to embrace this philosophy and offers guidance and support every step of the way. With this approach, MO stands out as an innovative brand that offers a truly unique approach to wellness.
