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A little bit about me

Hey there, folks! I’m Victor Rodriguez, a graphic designer and branding consultant. Don’t let the fancy titles fool you, I’m just a regular guy who loves helping my clients share their amazing stories with the world.

I’m passionate about working collaboratively with my clients to understand their brand, values, mission, and target audience. I’ll even bring the coffee if that’s what it takes to really get into the nitty-gritty of your brand story.

By doing research and gathering insights about your audience’s behaviors and preferences, I create branding strategies that speak directly to them. And let me tell you, there’s nothing more satisfying than seeing a brand come to life through stunning visuals, compelling messaging, and effective marketing tactics, am I right?

So, if you’re ready to take your brand to the next level and make your competitors jealous, let’s chat! I promise not to bore you with industry jargon and we might even have a laugh or two along the way.

Past & present clients

Experience

Art Director, Brand Strategist

Max Borges Agency

Nov 2015 – Present

As the Art Director of the Creative Brand Experience Department, I lead the creative vision for various digital content and marketing materials. My primary responsibility is to oversee the end-to-end production process of these materials, from ideation to execution, to ensure they align with the overall brand strategy and identity. This includes the development of digital campaigns, web design, landing pages, product photography, lifestyle photography, and other creative content. My role involves collaborating with cross-functional teams such as designers, copywriters, and marketers to ensure seamless integration of creative solutions that achieve the desired business objectives.

Web Designer / Front-End Developer

Jarden Consumer Solutions

Aug 2015 – Nov 2015

In this role, I worked closely with our internal clients to understand their business objectives and translate them into effective digital solutions. I collaborate with cross-functional teams, including graphic designers, copywriters, and marketers, to ensure the seamless integration of all creative components.

Creative Director

Surfaces

Aug 2014 – Jun 2015

As a Creative Director, I am responsible for setting the creative direction and vision for the marketing department. I provide leadership, guidance, and mentorship to the creative team to ensure they deliver high-quality and effective creative solutions that meet the business objectives.

In this role, I work collaboratively with senior management and main clients to gain a deep understanding of their product and promotional concepts. I then translate these concepts into functional designs and brand identities for internal products that align with the brand’s overall vision and mission.

Designer

PDT International

Jun 2013 – Aug 2014

As a Designer, I worked on a diverse range of projects spanning multiple disciplines, including architectural visualization, interior design, branding, identity, and graphic design.

Art Director

Blackkoi

Apr 2012 – Aug 2014

As an Art Director at Blackkoi Creative Agency, I led a team of designers in the creation of a wide range of projects, including web design, print design, packaging, branding, identity, product rendering, and motion graphics. I oversaw the creative direction and execution of these projects, ensuring they met our clients’ objectives and exceeded their expectations.

My strong communication, customer service, and organizational skills allowed me to effectively collaborate with clients and team members to ensure smooth project delivery. Through my successful interactions with clients, I generated repeat and referral business.

Designer

Karine Rousseau Design Studio

Jul 2011 – Aug 2013

As a Designer, I worked on architectural visualization, interior design, industrial design, branding, and identity projects. Collaborated with clients to create functional and visually compelling designs that communicated their brand and achieved business objectives.
Received positive feedback for attention to detail, responsiveness, and ability to exceed expectations. Developed branding and identity systems, created interior and industrial design concepts, and contributed to architectural visualizations. Built strong client relationships resulting in repeat and referral business.

3D Graphics Artist

The Harrington Group

Mar 2010 – Oct 2010

I worked closely with Art Directors to design and create 3D models, textures, and designs for advanced simulation games. This included creating both hard-surface and organic models, and ensuring that they integrated seamlessly with other teams such as artists, programmers, and designers. I consistently met tight deadlines and delivered high-quality 3D models, which helped to create engaging and immersive gaming experiences for players.

Web Designer

Zero Fractal Studio

Dec 2009 – Mar 2010

Designed and developed visually appealing and user-friendly websites for multiple projects. I also created 3D graphics and Flash animations for clients, including modeling, texturing, and lighting.
Collaborated with cross-functional teams of designers, developers, and project managers to ensure timely delivery of high-quality web designs that meet the project objectives.