The Challenge — Finding Clarity
Zylux has been a trusted partner for leading audio brands for more than four decades. Their products range from TV soundbar systems to wireless and voice-enabled audio solutions, and they’re known for rigorous engineering and quality control. Despite this, potential clients were often drawn to less expensive OEM/ODM manufacturers, particularly in China. The original brand felt generic and corporate; it didn’t communicate the depth of Zylux’s expertise or its commitment to innovation and partnership.
The Strategy — Letting Expertise Speak
We started by listening to engineers, leadership, and long-time partners. We found that Zylux’s value was built on two pillars: a culture of serious sound design and decades of relationships with innovators. They offer end-to-end development, from design engineering and production to quality assurance and real-time services. The new positioning needed to highlight these strengths: precision, reliability, and a future-forward mindset. We crafted a narrative around “Serious Sound. Inspired by the Future,” pairing craftsmanship with innovation. Rather than chasing trends, Zylux would own its role as the standard-bearer for OEM/ODM audio quality and design.
Client
Zylux Acoustic Corporation
Service
- Brand Positioning
- Messaging
- Identity
- Art Direction
- Photography
- Web Design
- Presentation Deck
The Execution — Bringing it to Life
We built a clean, minimal identity with a distinctive logomark, modern type system, and a dark, confident color palette. Photography focused on the people and technology behind the products: engineering teams at work, precision manufacturing lines, and finished goods that showcase both human and technical skill. The website was rebuilt from the ground up, structured around their core capabilities: design engineering, production, quality assurance, pricing, real-time services, and proprietary products. Each product category—soundbars, wireless speakers, smart audio, gaming systems, car audio, and micro-transducers—received clear, jargon-free descriptions. A new presentation deck brought the story to life for sales teams, reinforcing the message of expertise and partnership through simple visuals and honest language.
The Impact — A Clear Signal in a Crowded Market
By aligning the brand around Zylux’s real strengths and expressing them with clarity, the company now feels both timeless and future-oriented. Prospective partners see a company that values quality, long-term relationships, and innovation. The refreshed identity and messaging helped Zylux stand out against less expensive competitors by emphasizing trust, expertise, and true value, reinforcing its position as a partner of choice in the OEM/ODM audio industry.
