The Challenge — Finding Clarity
Reencle had a breakthrough product, a home composter that uses microorganisms to create real compost, but the message wasn’t breaking through.
The brand was getting lost in a sea of competitors talking about food waste, trash reduction, and “smart” composting. Consumers couldn’t tell what made Reencle different, and the visuals and tone felt more corporate than connected.
The truth was, Reencle’s story wasn’t about food waste at all. It was about what comes after: renewal, growth, and life.
The Strategy — From Waste to Growth
Through research and collaboration, we uncovered the core insight. While everyone else focused on trash, Reencle’s value lived in soil. It was the only composter that created nutrient-rich, living compost, something gardeners, plant lovers, and home growers could actually use to feed new life.
We shifted the story from the kitchen to the garden. Instead of talking about waste and problems, we talked about growth, connection, and the joy of getting your hands dirty. The brand would celebrate compost for what it truly is: a symbol of life’s natural cycle.
Client
Reencle
Service
- Brand Positioning
- Brand Messaging
- Brand Identity
- Copywriting
- Art Direction
- Web Design
- Iconography
The Execution — Bringing the Story to Life
We built a brand identity that feels warm, grounded, and alive.
Earthy tones, imperfect textures, and fingerprint-inspired graphics reminded people that good things start in the dirt. The voice became approachable and human, part educator and part enthusiast, speaking with clarity, curiosity, and optimism. From the logo and color system to illustrations, icons, and photography, every detail reflected a brand that embraces nature’s pace: slow, patient, and deeply rewarding.
Together, these elements turned Reencle from a smart gadget into a movement, one rooted in real soil and genuine purpose.
The Impact — Momentum Rooted in Purpose
By grounding the brand in clarity and translating it through an identity that feels human and hopeful, Reencle found its place. It now stands apart as the composter made for gardeners, not just consumers, a brand that redefines sustainability as something hands-on, joyful, and real.
